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In market research, a focus group is conducted by a minimum of one moderator, whose purpose is to facilitate discussion, observe time allowances, produce the script, and create an honest relationship with focus group participants.
Focus Group Moderators are commonly freelancers hired in by companies and are experts in the group process, not the content of the subject.
See also:
Focus Groups
Group dynamics
Freelancer
Cohort, Business portfolio, Consumer, Adopter categories, Local advertising, Relative market share, Competitive advantage, Grey market, Strategic business unit (SBU), Viewing room, Market share, Product differentiation, Environmental set, Product class, Convenience sampling,
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