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Healthcare Glossary

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Focused Advertising Sampling Technique (FAST) Marketing

FAST marketing is an approach that concentrates promotions into a short space of time to saturate the market. In the past it was regarded also as a marketing strategy that combined high-intensity true-to-life advertising with large-scale product sampling. However due to the splintered nature of TV advertising as a consequence of Internet proliferation, this technique became relatively unpopular.

See also:
Marketing planning
Advertising
Media planning

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Related terms

Business plan, Brand extension , Post-testing, Cost per click (CPC), Decision tree, Background, Market development, Free market economy, European Foundation for Quality Management (EFQM), Emotional selling preposition (ESP), Grey marketing (also called parallel importing), Campaign plan, Penetration pricing, Industrial marketing, Personal data,

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