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Healthcare Glossary
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Focused Advertising Sampling Technique (FAST) Marketing
FAST marketing is an approach that concentrates promotions into a short space of time to saturate the market. In the past it was regarded also as a marketing strategy that combined high-intensity true-to-life advertising with large-scale product sampling. However due to the splintered nature of TV advertising as a consequence of Internet proliferation, this technique became relatively unpopular.
See also:
Marketing planning
Advertising
Media planning
Related terms
Business portfolio, Cost-effectiveness (in media/advertising), Coverage, Horizon scanning, Free market economy, Media mix, Concept development and testing, Lifestyle, Business plan, Focus groups, Buzz, Strategic marketing concept, Neuromarketing, SMART objectives, Adoption curve,
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