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FAST marketing is an approach that concentrates promotions into a short space of time to saturate the market. In the past it was regarded also as a marketing strategy that combined high-intensity true-to-life advertising with large-scale product sampling. However due to the splintered nature of TV advertising as a consequence of Internet proliferation, this technique became relatively unpopular.
See also:
Marketing planning
Advertising
Media planning
Offensive marketing, Advertising research, Maintenance strategy, Direct mail, Market development, Knowledge management, Customised marketing mix, Concept development and testing, Media mix, Marketing objectives, Conjoint analysis, Behavioural targeting, Blanket coverage, List broker, Marketing channels,
WE’RE ON A MISSION
To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....