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Healthcare Glossary
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Focused Advertising Sampling Technique (FAST) Marketing
FAST marketing is an approach that concentrates promotions into a short space of time to saturate the market. In the past it was regarded also as a marketing strategy that combined high-intensity true-to-life advertising with large-scale product sampling. However due to the splintered nature of TV advertising as a consequence of Internet proliferation, this technique became relatively unpopular.
See also:
Marketing planning
Advertising
Media planning
Related terms
Respondent, SMART objectives, Marketing decision support system (MDSS), Market follower, Telesales, Infiltration marketing, Knowledge management, Advertising agency's commission, Internal analysis, National Readership Survey (NRS), Market attractiveness, Trial stage, Porter's 'Five Forces', Drivers, Customer satisfaction,
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