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Focused Advertising Sampling Technique (FAST) Marketing
FAST marketing is an approach that concentrates promotions into a short space of time to saturate the market. In the past it was regarded also as a marketing strategy that combined high-intensity true-to-life advertising with large-scale product sampling. However due to the splintered nature of TV advertising as a consequence of Internet proliferation, this technique became relatively unpopular.
See also:
Marketing planning
Advertising
Media planning
Related terms
Recall test, Market growth rate, Market niche, Cost-effectiveness (in media/advertising), Marketing intelligence, Adoption curve, Strategic marketing concept, Response bias, Marketing research (MR), Lead management, Internal Customers, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Advertising, Market value added (MVA), Marketing objectives,
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