Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Focused Advertising Sampling Technique (FAST) Marketing
FAST marketing is an approach that concentrates promotions into a short space of time to saturate the market. In the past it was regarded also as a marketing strategy that combined high-intensity true-to-life advertising with large-scale product sampling. However due to the splintered nature of TV advertising as a consequence of Internet proliferation, this technique became relatively unpopular.
See also:
Marketing planning
Advertising
Media planning
Related terms
Media planning, Viewing room, Background, Gross Domestic Product (GDP), Below the line , Balanced Scorecard, Key account management, Personal data, Executive summary, Buzz, Brand management , Marketing decision support system (MDSS), Campaign, Audit, Equivalent advertising value (EAV),
Subscribe to our email news alerts
Featured jobs
- Country Manager, Healthcare Communications Agency, Germany
-
Highly competitive salary
- Sanofi halts recruitment for trials assessing MS treatment
- bluebird bio reveals plans to launch two gene therapies
- ONS data reveals significant decrease in COVID-19 antibodies
- UK government’s ‘science superpower’ ambitions to fail without clear plan, Lords committee warns
- AstraZeneca and Daiichi Sankyo receive FDA approval for lung cancer drug
- Bayer’s Nubeqa receives FDA approval to treat metastatic prostate cancer
- WHO releases interim statement on COVID-19 vaccination for children and adolescents
- Novartis reports death of two patients treated with Zolgensma
- The impact of COVID-19 on the fight against AMR
- NHS bowel cancer checks reach record-high following death of Dame Deborah James
- Environment: where does the pharmaceutical industry stand?
- Moderna’s Omicron booster receives MHRA approval
- AstraZeneca and Daiichi Sankyo receive FDA approval for lung cancer drug
- Achieving communication excellence by targeting the right channel at the right time
- Environment: where does the pharmaceutical industry stand?
- FDA approves Incyte’s Pemazyre as first targeted drug for bile duct cancer
- Novartis reports death of two patients treated with Zolgensma
- Pfizer, Mylan move ahead with generics merger and spin-out
PMHub
Fishawack Health
Fishawack Health is the leading global commercialization partner for the modern life science era. Established in 2001 and headquartered in...
