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Healthcare Glossary

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Four Ps

The controllable inputs behind how a company pursues its marketing objectives. These are traditionally 'the 4 Ps': product, price, promotion and place. Some have extended the list to 7 Ps however, with people, process and physical evidence joining the set of principles.

See also:
Four Ms
Boston Matrix
Marketing Mix

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M3 (EU)

M3 was founded in 2000 with the goal of changing the world of medicine through making full use of the...

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