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Healthcare Glossary
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Four Ps
The controllable inputs behind how a company pursues its marketing objectives. These are traditionally 'the 4 Ps': product, price, promotion and place. Some have extended the list to 7 Ps however, with people, process and physical evidence joining the set of principles.
See also:
Four Ms
Boston Matrix
Marketing Mix
Related terms
Latent demand, In-house, Consumer, Relationship marketing, Market development, Offensive marketing, McKinsey Seven S's of Management (or 7-S Model), Conversion rate , Marketing consultant, Point of sale (POS), Alpha/beta testing, Territory, Marketing, Customised marketing mix, Price taker,
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