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Healthcare Glossary
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Four Ps
The controllable inputs behind how a company pursues its marketing objectives. These are traditionally 'the 4 Ps': product, price, promotion and place. Some have extended the list to 7 Ps however, with people, process and physical evidence joining the set of principles.
See also:
Four Ms
Boston Matrix
Marketing Mix
Related terms
Market segmentation, Search engine marketing (SEM), Trial stage, Campaign plan, Below the line , Direct mail, Relative advantage, Perfect competition, Competitive advantage, Lead generation, Reciprocal links, Clip or Clipping, Contextual marketing, Shelf life, Adopter categories,
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Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...
