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Healthcare Glossary
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Four Ps
The controllable inputs behind how a company pursues its marketing objectives. These are traditionally 'the 4 Ps': product, price, promotion and place. Some have extended the list to 7 Ps however, with people, process and physical evidence joining the set of principles.
See also:
Four Ms
Boston Matrix
Marketing Mix
Related terms
Brand extension , Cause-related marketing , Below the line , Industrial marketing, Customer service programme, Institute of Practitioners in Advertising (IPA), Market penetration pricing, Customer focus, Mobile commerce (M-Commerce), Behavioural targeting, Decline Stage, Reimbursement, e-Commerce, Marketing acronyms, Global marketing,
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