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Healthcare Glossary
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Four Ps
The controllable inputs behind how a company pursues its marketing objectives. These are traditionally 'the 4 Ps': product, price, promotion and place. Some have extended the list to 7 Ps however, with people, process and physical evidence joining the set of principles.
See also:
Four Ms
Boston Matrix
Marketing Mix
Related terms
Export marketing, Skimming, Offensive marketing, Socially responsible marketing, Customer satisfaction, Brand extension , Brand, Gross Domestic Product (GDP), Reciprocal links, List broker, Growth stage, i-Coach, Hard sell, Global marketing, Stakeholder,
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