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Where authorisation is granted to a distributor to sell a company’s goods. A franchise may be granted to an individual or group to market a company's goods or services. An individual who purchases and implements a franchise is called a "franchisee." The franchisee buys a franchise from the "franchisor". The franchisee is obliged to concur with various guidelines previously established by the franchisor and commonly the franchisee has to pay a reoccurring franchise royalty fee, non inclusive of the original singular franchise fee.
See also:
Distribution
Market development
Fast Moving Consumer Goods (FMCG), PESTLE, Market value added (MVA), Campaign, Early adopters, Price taker, Likert scale, Cost per click (CPC), Competitors, Peer to peer (P2P) marketing, Brand, Field marketing, Trial stage, Marketing strategy, Positioning,
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