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Healthcare Glossary
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Frequency
The numerical value assigned to how often an event occurs, sometimes within a given time period, eg, the number of time an advertisement appears in a month. Can also refer to the number of times a publication comes out in a given period of time, such as daily, weekly, quarterly, etc…
See also:
Ad tracking Research
Advertising Research
Advertorial
Reinforcement Advertising
Related terms
Brand image, Banner Ad., Brand value, Continuing professional development (CPD), Brand management , Relative advantage, Full-service agency, Above the line, Competitor analysis, Recognition tests, Porter's 'Five Forces', International Clinical Trial Registry Platform (ICTRP), Performance prism, Lifestyle, National Readership Survey (NRS),
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