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Healthcare Glossary
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Frequency
The numerical value assigned to how often an event occurs, sometimes within a given time period, eg, the number of time an advertisement appears in a month. Can also refer to the number of times a publication comes out in a given period of time, such as daily, weekly, quarterly, etc…
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Ad tracking Research
Advertising Research
Advertorial
Reinforcement Advertising
Related terms
Account management, Adaptive scripting, Display advertisement, Fair balance, Cost per thousand (CPM), Cost–benefit analysis, Ad recall, Media schedule, ACE PR Value, Clinical trial, Contextual marketing, Customer lifetime value (CLV), Below the line , Product class, Brand revitalisation,
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