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Healthcare Glossary
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Full-service agency
Agency or consultancy offering clients a complete range of services. A full service agency handles all characteristics of the advertising strategy, including planning, design, production and deployment. More recently, full-service commonly suggests that the agency also develops other aspects of the business's marketing, such as public relations and most aspects of the Media Mix.
See also:
Media Mix
Marketing
Public relations
Advertising
Advertising agency's commission
Related terms
In-Company training, Capital, Above the fold, Ambient media, Media schedule, Labelling, Coverage, Marketing communications, Viral marketing, Market development, Non-profit marketing, Market challenger, Affiliate marketing, Peer to peer (P2P) marketing, Channels,
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Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...
