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Healthcare Glossary
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Full-service agency
Agency or consultancy offering clients a complete range of services. A full service agency handles all characteristics of the advertising strategy, including planning, design, production and deployment. More recently, full-service commonly suggests that the agency also develops other aspects of the business's marketing, such as public relations and most aspects of the Media Mix.
See also:
Media Mix
Marketing
Public relations
Advertising
Advertising agency's commission
Related terms
Channel marketing, Long term value (LTV), Customised marketing mix, Brand reinforcement, Relative advantage, Reciprocal links, One to one marketing (1:1 marketing) , Brand, Early majority, Market leader, Affiliate marketing, Buzz, Test marketing, SWOT analysis, Click through rate (CTR),
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