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Healthcare Glossary

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Full-service agency

Agency or consultancy offering clients a complete range of services. A full service agency handles all characteristics of the advertising strategy, including planning, design, production and deployment. More recently, full-service commonly suggests that the agency also develops other aspects of the business's marketing, such as public relations and most aspects of the Media Mix.

See also:
Media Mix
Marketing
Public relations
Advertising
Advertising agency's commission

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