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Healthcare Glossary
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Global marketing
A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
See also:
Marketing strategy
International marketing
Related terms
Black space , Competitor analysis, Price taker, Disease awareness marketing, Customer service programme, Four Ps, SWOT analysis, Customer focus, Brand mapping , Campaign plan, Focused Advertising Sampling Technique (FAST) Marketing, Socially responsible marketing, Repositioning, Banner Ad., Decline Stage,
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