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Healthcare Glossary
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Global marketing
A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy.
The process of global marketing is to convey a final product or service worldwide with the intent of affecting the international marketing community. Successful global marketing has the capability to launch a business to a superior level. Alternative strategies are developed based on the geographic the business is marketing to.
See also:
Marketing strategy
International marketing
Related terms
Marketing, Concept development and testing, Social audit, Stakeholder, McKinsey Seven S's of Management (or 7-S Model), Positioning, Mathematical analysis of perception and preference (MAPP), Reimbursement, Brand mapping , Territory, Institute of Practitioners in Advertising (IPA), Free market economy, External analysis, European Foundation for Quality Management (EFQM), Labelling,
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