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Grey marketing (also called parallel importing)

The illicit sale of imported products contrary to the interests of a trademark holder, patent or copyright in the country of sale. Most commonly this occurs when the manufacturer uses different market prices for the same product in different countries. The grey market makes reference to products acquired for re-sale through unauthorised channels or ones intended by the manufacturer. Parallel imports however are goods that are imported through non-official channels from low to high price countries – a completely legal transaction.

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KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...