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Healthcare Glossary
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Greying, leisured, affluent, middle-aged (GLAM)
A term used to described consumers over 50 years old.
See also:
Grey market
Related terms
Offensive marketing, Demand bias, Direct-to-consumer (DTC), Penetrated market, Ad tracking research, One-on-one interview, Market share, Likert scale, Sample (market research), Depth interview, Open ended question, Consumer, Franchising, Respondent, Narrowcasting,
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