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Healthcare Glossary
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Growth stage
The second stage of the product life cycle, during which sales are growing at an increasing rate, profits are increasing, and competitors enter the market
See also:
Life cycle (product)
Market growth rate
Related terms
Focus groups, Opportunities to hear (OTH), Ad tracking research, Brand image, Channel marketing, Marketing myopia, Export marketing, Open observation, Viewing room, Compassionate use, Latent demand, Attitudinal scaling, Distribution, Discounted cash flow (DCF), Defining Advertising Goals for Measured Advertising Response (DAGMAR),
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Genesis Research is an international HEOR and RWE research organization. A leader in evidence strategy, generation and communication, the company...
