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Healthcare Glossary
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Hard sell
Sales behaviour that can be interpreted by the customer as aggressive or which places undue pressure on the customer.
See also:
Push promotion
Pull promotion
Sales promotion
Related terms
Creatives, Buzz, Grey market, Market development, Full-service agency, Trial stage, Social media, Marketing cost analysis, Concordance programme, Early adopters, Unplanned cannibalisation, Channel marketing, Early majority, Virtual community, Brand,
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