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Healthcare Glossary
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Horizon scanning
Exploration of future developments, opportunities and threats. Horizon scanning may explore existing issues and trends, as well as identifying new or potential issues.
See also:
Market research
Environmental scanning
Related terms
Market leader, List price, Market entry barrier, Price fixing, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Advertising agency's commission, Pilot programme, Unstructured question, Consumer, Focus groups, Marketing strategy, Bias, Offensive marketing, Research and development (R&D), Marketing channels,
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