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Exploration of future developments, opportunities and threats. Horizon scanning may explore existing issues and trends, as well as identifying new or potential issues.
See also:
Market research
Environmental scanning
Research proposal, Compassionate use, Strategic marketing concept, Mathematical analysis of perception and preference (MAPP), Cohort, Tactical planning, Focus groups, Demographics, Market share, Order bias, Cartel, Marketing plan, Marketing objectives, Oligopsony, Comparative advertising,
How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...