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Healthcare Glossary
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Horizon scanning
Exploration of future developments, opportunities and threats. Horizon scanning may explore existing issues and trends, as well as identifying new or potential issues.
See also:
Market research
Environmental scanning
Related terms
Segment, Order bias, Price taker, Market entry barrier, Unstructured question, Adaptive scripting, Ad recall, Portfolio, Market positioning, Moderator, Day-after recall, Grey market, Tactical planning, Syndicated market research data, Coverage,
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