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Specific functions performed by a company or organisation using the company's own funds and staff, eg in-house PR.
See also:
In-house newspaper/magazine
Decline Stage, Brand revitalisation, Full-service agency, Background, Channels, Customer relationship management (CRM), SWOT analysis, Viral marketing, Strategic business unit (SBU), Ladder of loyalty, Alpha/beta testing, Mobile commerce (M-Commerce), Labelling, Models (or marketing models), National Change of Address (NCOA),
The Porterhouse Medical Group provides powerful, insight-driven, healthcare communication services to the pharmaceutical industry across the globe, with a focus...