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Healthcare Glossary

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Inducements

An incentive for a customer to commit to a purchase, eg 'special offers'.

See also:
Sales promotion
Push promotion
Advertising
Customer service programme

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Related terms

Media mix, Endorsement, Media buyer, Fax Preference Service (FPS), Rate card, Customer service programme, Social media, Social audit, Ad rotation, Telesales, Internal analysis, Ad tracking research, Brand revitalisation, Gross Domestic Product (GDP), Customer service,

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