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Healthcare Glossary
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Inducements
An incentive for a customer to commit to a purchase, eg 'special offers'.
See also:
Sales promotion
Push promotion
Advertising
Customer service programme
Related terms
Territory, Special interest groups, Campaign, Test marketing, Advertising, Creatives, One to one marketing (1:1 marketing) , Display advertisement, Four Ps, Trial stage, Field marketing, Behavioural targeting, Affinity marketing, Internal marketing, In-Company training,
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