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Healthcare Glossary
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Inducements
An incentive for a customer to commit to a purchase, eg 'special offers'.
See also:
Sales promotion
Push promotion
Advertising
Customer service programme
Related terms
Social marketing, Skimming, Gross Domestic Product (GDP), Ad concept testing, Telesales, Marketing decision support system (MDSS), Key account management, Affinity marketing, Early majority, Recall test, Media schedule, Territory management, European Association of Communications Agencies (EACA), Direct-to-consumer (DTC), Grey marketing (also called parallel importing),
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Havas Lynx Group
We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...
