Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Institute of Practitioners in Advertising (IPA)
UK trade and professional body for advertising, media and marketing communications agencies.
Founded in 1917, it had over 269 member companies in 2007, accounting for over 80 per cent of the advertising placed in the UK.
The aim of the IPA is to represent and cater to the collective interests of IPA members, developing and maintaining the highest standards of professional practice within the business.
External link:
Institute of Practitioners in Advertising (IPA)
Related terms
Maintenance strategy, Affinity marketing, Buzz, Market share, Equivalent advertising value (EAV), Lead generation, Long term value (LTV), Cost–benefit analysis, Concept development and testing, Telesales, Brand reinforcement, Clip or Clipping, Frequency, Viral marketing, Cause-related marketing ,
Subscribe to our email news alerts
Featured jobs
- Lead Market Access Writer, £5K joining bonus, UK
-
Highly competitive salary
- Principal Medical Writer/ Scientific Lead, Medcomms, £5K joining...
-
Highly competitive salary
- Market Access Director, six figure base salary and £5K joining b...
-
Highly competitive salary
- Exciting Medical Writer Career Opportunity for Postdoc, Medcomms
-
Highly competitive salary
- Gilead’s CAR-T cell therapy recommended by NICE for lymphoma
- Sanofi/Regeneron’s Dupixent approved by EC for eosinophilic oesophagitis
- ASH 2022: bad blood but big advances
- Eli Lilly announces $450m investment in US manufacturing site
- Sanofi/Regeneron’s Dupixent recommended by CHMP for atopic dermatitis in children
- AstraZeneca/Daiichi Sankyo’s Enhertu approved by EC for advanced breast cancer
- AstraZeneca’s Imfinzi plus chemotherapy approved by MHRA for biliary tract cancer
- ICR calls for improved biomarker cancer tests to help personalise treatment
- EIT Health marks World Cancer Day with €6m pledge for new healthcare delivery models
- World Cancer Day: encouraging men to put their health first
- World Cancer Day 2023 – closing the gaps in cancer care to give more patients access to life-changing medicines
- Strategic behaviour
- Tidepool’s automated insulin dosing app for type 1 diabetes gets FDA approval
- World Cancer Day 2023 – closing the gaps in cancer care to give more patients access to life-changing medicines
- Alzheimer’s Society urges UK government to deliver on dementia plan
- GSK fires senior Chinese scientist over data fabrication
- NICE set to recommend seven biologics for severe rheumatoid arthritis
- World Cancer Day: encouraging men to put their health first
PMHub
SEVEN STONES COLLECTIVE
Hello. We are the Total Health creative agency. It’s our collective mix of talent that gets us to truly different...
