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UK trade and professional body for advertising, media and marketing communications agencies.
Founded in 1917, it had over 269 member companies in 2007, accounting for over 80 per cent of the advertising placed in the UK.
The aim of the IPA is to represent and cater to the collective interests of IPA members, developing and maintaining the highest standards of professional practice within the business.
External link:
Institute of Practitioners in Advertising (IPA)
Maintenance strategy, Affinity marketing, Buzz, Market share, Equivalent advertising value (EAV), Lead generation, Long term value (LTV), Cost–benefit analysis, Concept development and testing, Telesales, Brand reinforcement, Clip or Clipping, Frequency, Viral marketing, Cause-related marketing ,
Hello. We are the Total Health creative agency. It’s our collective mix of talent that gets us to truly different...