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Healthcare Glossary
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Internal analysis
Evaluating a company's strengths, weakness and opportunities with a study of the company’s internal marketing resources. A SWOT analysis is frequently used in Marketing Planning to ascertain the Strengths, Weaknesses, Opportunities, and Threats that are key factors for a company in predicting its future success.
See also:
SWOT analysis
Marketing planning
Related terms
Four Ps, Test marketing, Media planning, Shelf life, Cost per thousand (CPM), Buzz, Database marketing, Mathematical analysis of perception and preference (MAPP), Narrowcasting, Market share, Mobile commerce (M-Commerce), Segmentation strategies, Marketing information, Environmental scanning, Direct mail,
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