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Healthcare Glossary
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Internal analysis
Evaluating a company's strengths, weakness and opportunities with a study of the company’s internal marketing resources. A SWOT analysis is frequently used in Marketing Planning to ascertain the Strengths, Weaknesses, Opportunities, and Threats that are key factors for a company in predicting its future success.
See also:
SWOT analysis
Marketing planning
Related terms
Unplanned cannibalisation, Target audience, List building, Added value, Competitive advantage, Focus group moderator, Industrial marketing, Leader pricing, Cartel, e-Sampling, Business portfolio, Marketing decision support system (MDSS), Customer lifetime value (CLV), Media planning, Marketing mix,
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