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Healthcare Glossary
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Internal analysis
Evaluating a company's strengths, weakness and opportunities with a study of the company’s internal marketing resources. A SWOT analysis is frequently used in Marketing Planning to ascertain the Strengths, Weaknesses, Opportunities, and Threats that are key factors for a company in predicting its future success.
See also:
SWOT analysis
Marketing planning
Related terms
Labelling, Boston matrix, Affinity marketing, Cause-related marketing , Social marketing, Lead generation, Competitive advantage, Behavioural targeting, Media planning, Brand, Viral marketing, DRIP Framework, Market penetration pricing, McKinsey Seven S's of Management (or 7-S Model), Corporate strategy,
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Life Healthcare Communications
Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...
