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Healthcare Glossary
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Internal marketing
A process occurring within an organisation where employees at all management levels are encouraged to support and promote the organisation's goals, delivering the most effective experience for customers. This can include increasing understanding of business strategy and raising awareness of the company’s products and services.
See also:
Internal analysis
Customer relationship management (CRM)
Business strategy
Related terms
Portfolio, Adopter categories, Unique selling preposition (USP), Target audience, Drug tariff, Marketing decision support system (MDSS), Peer to peer (P2P) marketing, List building, Non-profit marketing, Comparative advertising, Cost-effectiveness analysis (health economics), Cost-effective (healthcare economics), Four Ms, Health technology assessment/appraisal (HTA), Beta Tests,
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