Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
International marketing
Marketing activities carried out by organisations in more than one country. This marketing approach uses a continuation of the techniques used in a businesses domestic territory. It associates marketing practices across borders, including market identification and targeting, marketing mix, and strategic decisions to accomplish sustainable competition in International markets.
See also:
Export marketing
Free market economy
Marketing strategy
Marketing mix
Business strategy
Related terms
Sampling, Click tracking, Brand revitalisation, Spam, Normative influence, Marketing audit, Competitors, Asset-led marketing, Market research, Response bias, Cost–benefit analysis, Objectives, Cost per click (CPC), e-Sampling, Launch plan,
Subscribe to our email news alerts
-
Omnichannel Account Director
- £55,000 - £65,000 yearly
-
Technical Sales Representative
- Highly competitive salary
-
Pharmacovigilance Project Lead
- Highly competitive salary
-
Pharmacovigilance Manager
- Highly competitive salary
- Early Access Program - Regulatory Affairs (EAP-RA)
- Highly competitive salary
- Strategy Director - Healthcare Advertising
- £90,000 - £120,000 yearly
-
Senior Medical Writer
- Highly competitive salary
- Associate Director - Global Healthcare Consulting
- £100,000 - £115,000 yearly
- AbbVie’s Parkinson’s disease therapy application rejected by FDA
- AstraZeneca/MSD’s Lynparza combination approved in UK for prostate cancer
- FDA proposes improvements for oncology clinical trials supporting accelerated approval
- AstraZeneca’s mild combination asthma reliever approved in UK
- Eli Lilly increases investment to almost $1bn for new Irish manufacturing facility
- Italy accelerates the path towards digital therapeutics implementation
- Bristol Myers Squibb’s Sotyktu approved by EC for plaque psoriasis
- Positive results for Almirall’s lebrikizumab in atopic dermatitis published in NEJM and BJD
- When to call in the specialists: strategy in Medical Affairs
- Time to talk about health inequalities
- Powering Rapid Cognitive Analysis with AI
- AstraZeneca and Amgen’s Tezspire recommended by NICE for severe asthma
- Locus Biosciences announces first patient treated in urinary tract infection trial
- Positive results for Almirall’s lebrikizumab in atopic dermatitis published in NEJM and BJD
- Eli Lilly increases investment to almost $1bn for new Irish manufacturing facility
- AbbVie’s Parkinson’s disease therapy application rejected by FDA
- AstraZeneca/MSD’s Lynparza combination approved in UK for prostate cancer
- Kite reports positive three-year results for CAR T-cell therapy in rare blood cancer
