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Healthcare Glossary
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Key performance indicator (KPI)
Agreed, quantifiable measurements used to determine the critical success of defined goals within an organisation. These are decided once an organisation's mission has been analysed and its stakeholders identified.
See also:
Stakeholder
Economic evaluation
Business strategy
Related terms
Diversification, Portfolio, Brand extension , Internal marketing, Ad concept testing, Competitor analysis, Baseline, Emotional selling preposition (ESP), Channel strategy, Economic value added (EVA) , Leader article, Comparative advertising, Executive summary, Forecasting, Brand mapping ,
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