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Agreed, quantifiable measurements used to determine the critical success of defined goals within an organisation. These are decided once an organisation's mission has been analysed and its stakeholders identified.
See also:
Stakeholder
Economic evaluation
Business strategy
Risk-benefit analysis, Portfolio, Offensive marketing, Multi-brand strategy, Launch, Cost-effectiveness threshold (health economics), Trend analysis, Penetration pricing, Marketing strategy, Geo-demographics, Corporate governance, Sensitivity analysis (pharmacoeconomics), Boston matrix, Majority fallacy, Coverage,
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