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Those functions, activities, or business practices, defined by the market not the company, and as viewed by customers that are critical to the company/customer relationship.
Key Success Factors (KSF) are generally three to five areas that a company may focus on, to attain its vision. KSF may also be major flaws that need to be addressed before other goals can be completed or strengths that must be preserved.
See also:
Brand image
Market development
Marketing strategy
Moving annual total (MAT), Portfolio analysis, Incremental cost-effectiveness ratio (ICER), Organic growth/development, Marketing cost analysis, Health Care prepayment plan (HCPP) (US) , Return on equity (ROE), Marginal cost, Demand curve, Health Care Financing Administration (HCFA) (US) , Market forecast, Non-profit marketing, Discounted cash flow (DCF), Margin (profit), Marginal analysis,
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