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Healthcare Glossary

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Key success factor (KSF)

Those functions, activities, or business practices, defined by the market not the company, and as viewed by customers that are critical to the company/customer relationship.

Key Success Factors (KSF) are generally three to five areas that a company may focus on, to attain its vision. KSF may also be major flaws that need to be addressed before other goals can be completed or strengths that must be preserved.

See also:
Brand image
Market development
Marketing strategy

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