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Healthcare Glossary
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Knowledge management
Information collected, organised and distributed in a form that allows itself to be used in a practical way. Many organisations are currently more consumer-focused and use knowledge-based strategies to communicate with their customers. This is more prevalent in knowledge-intensive industries such as the biotechnology.
See also:
Customer relationship management (CRM)
Data collection
Data analysis
Related terms
Forecasting, Point of sale (POS), Guerrilla marketing, Customer relationship management (CRM), Cognitive dissonance, International marketing, Recognition tests, Brand, Balanced Scorecard, Product attributes, Electronic point of sale (EPOS) system, Customer lifetime value (CLV), Strategic business unit (SBU), Global brand, Normative influence,
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