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All of the labels and other written, printed, or graphic matter upon an immediate container or any information and packaging of a product. Governments and regulatory authorities impose differing regulations and requirements with the aim of providing the customer with clear and easily understandable information about consumption, application, storage etc.
The following information is usually mandatory:
See also:
Advertising
SWOT analysis, Coverage, Consumer, Market challenger, Advertorial, Territory management, Channels, Market leader, Market development, Strategic business unit (SBU), Offensive marketing, Product differentiation, Market value added (MVA), Marketing mix, Advertising agency's commission,
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