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Healthcare Glossary
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Labelling
All of the labels and other written, printed, or graphic matter upon an immediate container or any information and packaging of a product. Governments and regulatory authorities impose differing regulations and requirements with the aim of providing the customer with clear and easily understandable information about consumption, application, storage etc.
The following information is usually mandatory:
- Protection / storage
- Dosage requirement
- Shelf life
- Precautionary measures
- Adverse reactions
- Pack size
See also:
Advertising
Related terms
SWOT analysis, Coverage, Consumer, Market challenger, Advertorial, Territory management, Channels, Market leader, Market development, Strategic business unit (SBU), Offensive marketing, Product differentiation, Market value added (MVA), Marketing mix, Advertising agency's commission,
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