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Healthcare Glossary
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Labelling
All of the labels and other written, printed, or graphic matter upon an immediate container or any information and packaging of a product. Governments and regulatory authorities impose differing regulations and requirements with the aim of providing the customer with clear and easily understandable information about consumption, application, storage etc.
The following information is usually mandatory:
- Protection / storage
- Dosage requirement
- Shelf life
- Precautionary measures
- Adverse reactions
- Pack size
See also:
Advertising
Related terms
Local advertising, Internal marketing, Grey marketing (also called parallel importing), Virtual community, Target audience, Franchising, Maturation, Viral marketing, List broker, Below the line , Advocacy and support groups, Telesales, Contextual marketing, Direct marketing, Marketing concept,
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