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Healthcare Glossary
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Launch
The events surrounding the introduction of a new product, line extension or promotional campaign onto the market. By the time a product is due its launch, the market interest has been assessed by relevant customer feedback, focus groups, test markets, or beta tests.
See also:
Data collection
Market research
Focus groups
Launch plan
Related terms
Corporate fact sheet, Brand revitalisation, Convenience sampling, Demand bias, Sampling, Compassionate use, Knowledge management, Penetration pricing, Market follower, Open ended question, Customer lifetime value (CLV), Product class, Management by objectives (MBO), Marketing objectives, Competitors,
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