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Healthcare Glossary
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Launch
The events surrounding the introduction of a new product, line extension or promotional campaign onto the market. By the time a product is due its launch, the market interest has been assessed by relevant customer feedback, focus groups, test markets, or beta tests.
See also:
Data collection
Market research
Focus groups
Launch plan
Related terms
Business portfolio, Seeding trial, Marketing strategy, Pilot programme, Abbreviated advertisement (UK), Data collection, Dodo, Leader pricing, Price fixing, Demand bias, Cartel, Advertising research, Cost per click (CPC), Normative influence, Distribution,
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Onyx Health is a healthcare communications and PR agency based in the North East of England, but with a national...
