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Healthcare Glossary

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Layout

The arrangement of the various aspects contained in an advertisement or a page in a print or web publication. This includes headline, sub-headline, body copy, signature, images etc.

See also:
Advertorial
Advertising
Above the fold
Above the line
Below the line

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McCann Health Medical Communications

We are the medical communications experts within McCann Health. Communicating science to bring meaning and positive change to people’s lives....