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Healthcare Glossary
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Lead generation
The process of identifying prospective customers (consumer or business) with a qualified interest in a certain product or service who may be likely to make a purchase, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be created for an assortment of purposes - list building, e-newsletter list acquisition or for gaining customers. These methods typically fall under the umbrella of advertising.
See also:
Marketing
Customer focus
Marketing mix
e-Marketing
Related terms
Behavioural targeting, Background Factors, Marketing decision support system (MDSS), Market positioning, One to one marketing (1:1 marketing) , Market leader, Cost–benefit analysis, Blended e-learning, Click through rate (CTR), Channel strategy, Cash cow, Marketing communications, Viral marketing, Maturation, Creative director,
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Madmicrobe Studios - Medical Animation
MadMicrobe is an award-winning team of certified medical illustrators creating animations that engage your audience with immersive experiences that bring...
