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Healthcare Glossary
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Lead generation
The process of identifying prospective customers (consumer or business) with a qualified interest in a certain product or service who may be likely to make a purchase, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be created for an assortment of purposes - list building, e-newsletter list acquisition or for gaining customers. These methods typically fall under the umbrella of advertising.
See also:
Marketing
Customer focus
Marketing mix
e-Marketing
Related terms
Buying behaviour , Media mix, Marketing concept, ACE PR Value, Customised marketing mix, Equivalent advertising value (EAV), Models (or marketing models), Stakeholder, Dodo, Personal data, Positioning, Lead management, Marketing consultant, Media planning, Cost-effectiveness (in media/advertising),
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