A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
The process of identifying prospective customers (consumer or business) with a qualified interest in a certain product or service who may be likely to make a purchase, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be created for an assortment of purposes - list building, e-newsletter list acquisition or for gaining customers. These methods typically fall under the umbrella of advertising.
See also:
Marketing
Customer focus
Marketing mix
e-Marketing
Advocacy, Customer service programme, Repositioning, Investigational new drug (IND), Personal selling, Socially responsible marketing, Models (or marketing models), Fax Preference Service (FPS), Brand extension , Non-profit marketing, Export marketing, i-Coach, In-Company training, Efficient consumer response (ECR), Internal marketing,
AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...