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Healthcare Glossary
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Lead generation
The process of identifying prospective customers (consumer or business) with a qualified interest in a certain product or service who may be likely to make a purchase, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be created for an assortment of purposes - list building, e-newsletter list acquisition or for gaining customers. These methods typically fall under the umbrella of advertising.
See also:
Marketing
Customer focus
Marketing mix
e-Marketing
Related terms
Advocacy, Customer service programme, Repositioning, Investigational new drug (IND), Personal selling, Socially responsible marketing, Models (or marketing models), Fax Preference Service (FPS), Brand extension , Non-profit marketing, Export marketing, i-Coach, In-Company training, Efficient consumer response (ECR), Internal marketing,
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