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Tracking and managing information relative to a company's prospective customers (sales leads). This includes managing the control of such processes as converting potential customers into sales and further developments of loyalty.
See also:
Marketing
Customer focus
Marketing mix
e-Marketing
National Change of Address (NCOA), Lead generation, Brand mapping , Knowledge management, Direct-to-consumer (DTC), Grey market, Coverage, Industrial marketing, Customer service, Clip or Clipping, Customer lifetime value (CLV), Culture, Social marketing, Ad impression , Search engine marketing (SEM),
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