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Healthcare Glossary
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Leader article
A publication normally contains editorial or opinions from the publication on current events. Editorials are generally unsigned and designed to reflect the opinion of the periodical. In the UK, these unsigned columns are known as "leading articles".
See also:
Editorial
Related terms
Value preposition, Key opinion leader (KOL), Circulation, Advocacy, Brand image, Cost-effective (healthcare economics), Opinion leader, Publics, Culture, Key performance indicator (KPI),
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