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Healthcare Glossary
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Leader pricing
Leader Pricing, also referred to as Loss Leader is the practice most commonly used by retailers in reducing the price of a high-demand product to be the lowest in its market. This is generally done to draw in trade, the loss on the product often considered a cost of promotion and offset against other items sold.
See also:
Loss leader
Related terms
Cost-effective (healthcare economics), Market segmentation, Majority fallacy, Relative advantage, SMART objectives, Black space , Cost per acquisition/action (CPA) , Cost-minimisation analysis (CMA), Product differentiation, Segmentation strategies, Price taker, Market penetration strategy, Global marketing, Monopsony, Brand strategy,
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