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Healthcare Glossary
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Life cycle (product)
A model showing the progress of a product as it goes through four prescribed stages: introduction, growth, maturity and decline . Product life-cycle management (or PLCM) is the sequence of strategies used by business management as a product goes through its life-cycle.
See also:
Business plan
Product pipeline
Business strategy
Related terms
Product differentiation, Multi-brand strategy, Portfolio, Relative advantage, International marketing, PEEST, Channel strategy, Competitor analysis, Neuromarketing, Penetration pricing, Opportunity cost, Point of sale (POS), Business plan, Background Factors, Executive summary,
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