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Healthcare Glossary
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Life cycle (product)
A model showing the progress of a product as it goes through four prescribed stages: introduction, growth, maturity and decline . Product life-cycle management (or PLCM) is the sequence of strategies used by business management as a product goes through its life-cycle.
See also:
Business plan
Product pipeline
Business strategy
Related terms
Business strategy , Demographics, Channel strategy, Pharmaceutical Pricing Regulation Scheme (PPRS), Segmentation strategies, Key performance indicator (KPI), Narrowcasting, Portfolio, Terms and conditions of sale, Market penetration strategy, Dichotomous question, Marketing objectives, Cost per click (CPC), Market skimming pricing, Segment,
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Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...
