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Healthcare Glossary
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Likert scale
In a market research questionnaire, a scaling technique that measures how much a respondent 'agrees' or 'disagrees' with a statement. A scale will have an odd number of choices, and an equal amount of options either side of a 'neutral' response.
The format of a typical five-level Likert item is:
1. Strongly disagree
2. Disagree
3. Neither agree nor disagree
4. Agree
5. Strongly agree
See also:
Market Research
Respondent
Focus Groups
Data Collection
Related terms
Brand, Cohort, Critical success factors, Pilot programme, Market follower, One-on-one interview, Data collection, Syndicate groups, Construct, Cost-effectiveness (in media/advertising), Niche marketing, Moderator guide, Drop out, Demographic data, Open observation,
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