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Healthcare Glossary
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Line extension
When an organisation introduces a new product that is a new version or an enhancement of an existing product. In pharmaceuticals, this can include such features as varying dosages, delivery mechanisms, indications etc.
See also:
Launch
Drug-drug interaction
Brand extension
Related terms
Brainstorm, Efficacy, Prophylaxis, Business strategy , Diversification, Prescription only medicine (POM), Committee for Medicinal Products for Human Use (CHMP), New Drug Application (NDA), Buzz, Competitor analysis, Concordance, Drug-drug interaction, Porter's 'Five Forces', New product development (NPD), Prompted recall,
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