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Healthcare Glossary
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Line extension
When an organisation introduces a new product that is a new version or an enhancement of an existing product. In pharmaceuticals, this can include such features as varying dosages, delivery mechanisms, indications etc.
See also:
Launch
Drug-drug interaction
Brand extension
Related terms
Committee for Medicinal Products for Human Use (CHMP), Adherence, Association of the British Pharmaceutical Industry (ABPI), Attitude Awareness Usage Study (AAU), Brand mapping , Food And Drug Administration (FDA), Product class, Drug usage/utilisation review (DUR), Phase II trials, Risk-benefit analysis, Safety assessment of marketed medicines studies (SAMM), Commission on Human Medicines (CHM), Interventions - clinical, Research proposal, European Medicines Agency,
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