Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

List building

Generating a list of names and addresses to be compiled into a database for use in marketing, such as email campaigns.

Many businesses deem it essential to formulate an accurate, well targeted database prior to beginning any major candid marketing campaign, the concern being that developed creative and logistic costs may be wasted otherwise.

See also:
Data Collection
Marketing
Campaign