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Healthcare Glossary
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List price
List Price is the manufacturer's suggested retail price (RRP) of a product. The motive for List Pricing was to help regulate prices among various jurisdictions.This will affect whether retailers chose to sell at the RRP or below, or on how long they wait to reduce prices.
See also:
Market entry
Related terms
Mathematical analysis of perception and preference (MAPP), Reference pricing, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Day-after recall, Brand image, Black space , Executive summary, Publication planning, Horizon scanning, Syndicated market research data, Recognition tests, Strategic marketing concept, Market entry barrier, Internal analysis, Corporate strategy,
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Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...
