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Healthcare Glossary
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List price
List Price is the manufacturer's suggested retail price (RRP) of a product. The motive for List Pricing was to help regulate prices among various jurisdictions.This will affect whether retailers chose to sell at the RRP or below, or on how long they wait to reduce prices.
See also:
Market entry
Related terms
Product class, Adoption curve, Neuromarketing, Launch, Drivers, Critical success factors, Business strategy , Focus groups, Omnibus survey, Narrowcasting, Quantitative research, Monopoly, Moderator guide, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), McKinsey Seven S's of Management (or 7-S Model),
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