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Healthcare Glossary
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Logo
A graphic element, usually consisting of a symbol and/or group of letters that identifies a company or brand, and helps to create an image and recognition with customers. Logos are either entirely graphic (symbols/icons) or are constructed from the name of the organisation.
See also:
Brand image
Related terms
Business to consumer (B2C), Research proposal, Attitudinal scaling, Shareholder value, Equivalent advertising value (EAV), Channel marketing, Boston matrix, Ansoff Matrix, Relative advantage, Ad rotation, Lead management, Brainstorm, Strategic business unit (SBU), Big pharma, Key account management,
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