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A graphic element, usually consisting of a symbol and/or group of letters that identifies a company or brand, and helps to create an image and recognition with customers. Logos are either entirely graphic (symbols/icons) or are constructed from the name of the organisation.
See also:
Brand image
Conjoint analysis, Marketing acronyms, Business portfolio, Corporate reputation, Customer loyalty, Competitor analysis, Long term value (LTV), Four Ms, American Medical Association (AMA), Brand value, Competitive advantage, Day-after recall, Attitudinal scaling, Internal marketing, Brainstorm,
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