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Healthcare Glossary

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Logo

A graphic element, usually consisting of a symbol and/or group of letters that identifies a company or brand, and helps to create an image and recognition with customers.  Logos are either entirely graphic (symbols/icons) or are constructed from the name of the organisation.

See also:
Brand image

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Related terms

Opportunity cost, Efficient consumer response (ECR), Porter's 'Five Forces', American Medical Association (AMA), Frequency, Internal marketing, Differentiation, Unprompted recall, Ad rotation, Ad recall, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Unique selling preposition (USP), Performance prism, Attitudinal scaling, Recognition tests,

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