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Healthcare Glossary
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Maintenance strategy
A marketing activity intended to keep sales levels stable when growth opportunities are low, but the firm is in a relatively strong position in the market. Investment in the business will remain limited.
See also:
Market growth rate
Related terms
Early adopters, Guerrilla marketing, Global marketing, Direct marketing, Marketing, Shelf life, Lead generation, Market development, Channels, Clip or Clipping, Asset-led marketing, Models (or marketing models), Marketing communications, Coverage, Institute of Practitioners in Advertising (IPA),
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