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Healthcare Glossary
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Maintenance strategy
A marketing activity intended to keep sales levels stable when growth opportunities are low, but the firm is in a relatively strong position in the market. Investment in the business will remain limited.
See also:
Market growth rate
Related terms
External analysis, List broker, Marketing mix, Marketing cost analysis, Focused Advertising Sampling Technique (FAST) Marketing, e-Commerce, Background, One to one marketing (1:1 marketing) , Spam, Electronic point of sale (EPOS) system, Customer loyalty, Narrowcasting, Below the line , Infiltration marketing, Campaign plan,
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