Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Majority fallacy

The erroneous belief that directing a new product to an entire market, or the largest section within that market, will be the most profitable because of the large amount of potential customers. Competition is usually most competitive in this segment.

See also:
Marketing strategy
Market positioning
Market entry

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Subscribe to our email news alerts

PMHub

Add my company
CHASE

We are a leading provider of outsourced commercial, medical and recruitment services to UK pharmaceutical, biotech and healthcare companies....