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Healthcare Glossary
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Majority fallacy
The erroneous belief that directing a new product to an entire market, or the largest section within that market, will be the most profitable because of the large amount of potential customers. Competition is usually most competitive in this segment.
See also:
Marketing strategy
Market positioning
Market entry
Related terms
Models (or marketing models), Attitudinal scaling, Respondent, Market development, Convenience sampling, Brand revitalisation, Key opinion leader (KOL), Segment, Direct-to-consumer (DTC), Marketing metrics, Brand management , Marketing planning, Diversification, Unplanned cannibalisation, Segmentation strategies,
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