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Healthcare Glossary
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Majority fallacy
The erroneous belief that directing a new product to an entire market, or the largest section within that market, will be the most profitable because of the large amount of potential customers. Competition is usually most competitive in this segment.
See also:
Marketing strategy
Market positioning
Market entry
Related terms
Tactical planning, Dichotomous question, Market share, Launch plan, Price taker, Corporate fact sheet, Market entry barrier, Segmentation, Cartel, Narrowcasting, Cost per click (CPC), Unplanned cannibalisation, Forecasting, Customer focus, Porter's 'Five Forces',
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