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Healthcare Glossary

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Majority fallacy

The erroneous belief that directing a new product to an entire market, or the largest section within that market, will be the most profitable because of the large amount of potential customers. Competition is usually most competitive in this segment.

See also:
Marketing strategy
Market positioning
Market entry

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Related terms

Depth interview, Marketing advantage, SMART objectives, Market penetration, Objectives, Balanced Scorecard, Diversification, External analysis, Internal marketing, Situation analysis, Key performance indicator (KPI), Marketing metrics, Guerrilla marketing, Brand extension , Global brand,

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