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Healthcare Glossary
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Market attractiveness
A measure of the opportunities a market offers to an organisation, with an acknowledgment of various factors within the market, including growth rate and market size, as well as outside factors such as access to raw materials, competition and industry capacity.
See also:
Market growth rate
Market entry
Market penetration
Related terms
Customer relationship management (CRM), Audit, Cost per thousand (CPM), Personal data, Fast Moving Consumer Goods (FMCG), Gross Domestic Product (GDP), Decline Stage, Marketing mix, Ad rotation, Concept development and testing, Relationship marketing, Market penetration pricing, Market development, Customised marketing mix, e-Marketing,
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