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Healthcare Glossary
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Market follower
A company, typically with lower shares and less resources, that is content to follow the market leaders rather than attempting to become challengers for leadership.
See also:
Market entry barrier
Market challenger
Market follower
Related terms
Segment, Market growth rate, Niche marketing, Segmentation strategies, Market niche, Narrowcasting, External analysis, Multi-brand strategy, Greying, leisured, affluent, middle-aged (GLAM), Neuromarketing, Oligopsony, Market segmentation, Dichotomous question, Price fixing, Guerrilla marketing,
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