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Healthcare Glossary

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Market forecast

The projected sales for a market over a certain time period.

A market forecast is a central factor in a market analysis. It projects the expected numbers,  idiosyncrasies, and trends in a specific target market. A general analysis demonstrates the projected volume of potential customers divided into various areas. These calculations however are forecasts and are treated as speculation.

See also:
Market growth rate
Market entry
Market penetration

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