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Healthcare Glossary
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Market forecast
The projected sales for a market over a certain time period.
A market forecast is a central factor in a market analysis. It projects the expected numbers, idiosyncrasies, and trends in a specific target market. A general analysis demonstrates the projected volume of potential customers divided into various areas. These calculations however are forecasts and are treated as speculation.
See also:
Market growth rate
Market entry
Market penetration
Related terms
Demand curve, Payback period, External analysis, Portfolio analysis, Depth interview, Gross Domestic Product (GDP), Marketing planning, Local advertising, Economic value added (EVA) , Adaptive scripting, Attitudinal scaling, Marketing orientation, Compassionate use, Marketing advantage, Likert scale,
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