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Healthcare Glossary
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Market forecast
The projected sales for a market over a certain time period.
A market forecast is a central factor in a market analysis. It projects the expected numbers, idiosyncrasies, and trends in a specific target market. A general analysis demonstrates the projected volume of potential customers divided into various areas. These calculations however are forecasts and are treated as speculation.
See also:
Market growth rate
Market entry
Market penetration
Related terms
Cartel, Market leader, Offensive marketing, Launch plan, Convenience sampling, Risk analysis, Market positioning, Conjoint analysis, Depth interview, International marketing, Market penetration, Long-range planning, Market segmentation, Moving annual total (MAT), Market niche,
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