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Healthcare Glossary
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Market forecast
The projected sales for a market over a certain time period.
A market forecast is a central factor in a market analysis. It projects the expected numbers, idiosyncrasies, and trends in a specific target market. A general analysis demonstrates the projected volume of potential customers divided into various areas. These calculations however are forecasts and are treated as speculation.
See also:
Market growth rate
Market entry
Market penetration
Related terms
Monopsony, Strategic marketing concept, Cartel, Price fixing, Risk analysis, Depth interview, Optimising, Local advertising, Likert scale, Conjoint analysis, Marketing intelligence, Compassionate use, Focused Advertising Sampling Technique (FAST) Marketing, Product differentiation, Market growth rate,
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