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Healthcare Glossary
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Market leader
The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Related terms
Normative influence, Monopoly, Decline Stage, Industrial marketing, Monopsony, Business strategy , Market share, PEEST, Segmentation strategies, Unplanned cannibalisation, Below the line , Marketing mix, List building, Reimbursement, Depth interview,
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