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Healthcare Glossary
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Market leader
The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Related terms
Affiliate marketing, Recognition tests, Key account management, Trial stage, Background, Response bias, Marketing acronyms, Buying behaviour , Positioning, Advertising research, Advertising agency's commission, Product class, Infiltration marketing, Normative influence, Demand curve,
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