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Healthcare Glossary
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Market leader
The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Related terms
Click through rate (CTR), Beta Tests, Marketing decision support system (MDSS), Guerrilla marketing, Competitive advantage, Diversification, Ad rotation, European Foundation for Quality Management (EFQM), Market skimming pricing, Variable, Marketing, Trend analysis, List broker, Construct, Advertising research,
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