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The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Advertising, Conjoint analysis, Skimming, Field marketing, Global marketing, DRIP Framework, Publication planning, Syndicated market research data, Internal analysis, Local advertising, Strategic business unit (SBU), Territory management, Market positioning, Market penetration strategy, Relative market share,
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