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Healthcare Glossary
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Market leader
The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Related terms
Launch, Customer service, International marketing, Market share, Market growth rate, Group dynamics, Comparative advertising, Target audience, Focus group moderator, In-house, Guerrilla marketing, Customer service programme, Respondent, Leader pricing, Channel strategy,
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