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Healthcare Glossary
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Market niche
A narrow segment of a market which can be targeted by specialist products.
A market niche characterises specific product attributes aimed at satisfying particular market requirements, alongside the pricing, manufacture quality and the demographics that it is targeted to effect.
See also:
Market segmentation
Demographics
Related terms
Franchising, Ansoff Matrix, Comparative advertising, Price fixing, SMART objectives, Market entry barrier, Market skimming pricing, Market segmentation, Cartel, Majority fallacy, Positioning, Cost per click (CPC), Marketing intelligence, Market development, Market leader,
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