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Healthcare Glossary
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Market penetration strategy
The strategy designed to bring about the changes in customers' beliefs, attitudes and behaviours caused by sales and marketing activity to increase a company's sales and market share. One favoured strategy to penetrate a market is to gain a rival company's customers. Alternatively, appealing to non-users of a product or persuading current customers to purchase more of the product/service, by advertising increase.
See also:
Marketing strategy
Market penetration
Market penetration pricing
Related terms
Monopsony, Franchising, Majority fallacy, Penetrated market, Conjoint analysis, Drivers, Opinion leader, Price maker, Publication planning, Corporate strategy, Brand strategy, Customer focus, Multi-brand strategy, Relative market share, Competitive advantage,
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