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The strategy designed to bring about the changes in customers' beliefs, attitudes and behaviours caused by sales and marketing activity to increase a company's sales and market share. One favoured strategy to penetrate a market is to gain a rival company's customers. Alternatively, appealing to non-users of a product or persuading current customers to purchase more of the product/service, by advertising increase.
See also:
Marketing strategy
Market penetration
Market penetration pricing
Monopsony, Franchising, Majority fallacy, Penetrated market, Conjoint analysis, Drivers, Opinion leader, Price maker, Publication planning, Corporate strategy, Brand strategy, Customer focus, Multi-brand strategy, Relative market share, Competitive advantage,
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