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Healthcare Glossary
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Market segmentation
Dividing the market into distinct subgroups, each with its own set of shared characteristics which may require a different approach in marketing strategy.
See also:
Marketing strategy
Market research
Market positioning
Related terms
Customer lifetime value (CLV), Relative advantage, Campaign, Ad concept testing, Audit, Inducements, Research and development (R&D), Marketing channels, Mathematical analysis of perception and preference (MAPP), Brand, Channel strategy, Brand value, Added value, Portfolio, Marketing concept,
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W2O Group
W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...
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