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Healthcare Glossary
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Market segmentation
Dividing the market into distinct subgroups, each with its own set of shared characteristics which may require a different approach in marketing strategy.
See also:
Marketing strategy
Market research
Market positioning
Related terms
DRIP Framework, Price fixing, Competitors, Creatives, Customer satisfaction, Coverage, Press release, Campaign, Advertising, Asset-led marketing, Emotional selling preposition (ESP), Cause-related marketing , Customer relationship management (CRM), Dog, Marketing,
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