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Healthcare Glossary
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Market segmentation
Dividing the market into distinct subgroups, each with its own set of shared characteristics which may require a different approach in marketing strategy.
See also:
Marketing strategy
Market research
Market positioning
Related terms
Opportunities to hear (OTH), Majority fallacy, Territory management, Target audience, Niche marketing, Unstructured question, Market growth rate, Telesales, Cohort, Brand extension , Market skimming pricing, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Skimming, Relationship marketing, Brand reinforcement,
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Life Healthcare Communications
Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...
