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Healthcare Glossary
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Market segmentation
Dividing the market into distinct subgroups, each with its own set of shared characteristics which may require a different approach in marketing strategy.
See also:
Marketing strategy
Market research
Market positioning
Related terms
Customer focus, Market research, Research proposal, Early adopters, Key account management, Decline Stage, Market leader, Unplanned cannibalisation, Open ended question, Adaptive scripting, PESTLE, Launch, Direct response advertising (DRA), Drop out, Reciprocal links,
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