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Healthcare Glossary
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Marketing
The process companies use to identify customers needs and wants, and to create and promote a product or service to satisfy those needs and wants, with the aim of creating a profit.
A simple definition of a market is, the collective sum of people or organisations with an interest in purchasing a company's service or product.
See also:
Marketing objectives
Market research
Marketing mix
Related terms
External analysis, SWOT analysis, Customer service programme, Competitor analysis, Skimming, McKinsey Seven S's of Management (or 7-S Model), Franchising, DRIP Framework, Shelf life, Segmentation strategies, Industrial marketing, Viral marketing, Maintenance strategy, Campaign plan, Channels,
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