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Healthcare Glossary
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Marketing acronyms
Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a 'young upwardly-mobile professional'. Alternatively many acronyms are applied to terms used within the marketing industry, such as:
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
Customer relationship management (CRM)
Related terms
Viewing room, Below the line , Likert scale, Deduping, Ansoff Matrix, Cost per acquisition/action (CPA) , Audit, Campaign plan, Construct, Free market economy, Four Ms, Research and development (R&D), Dog, Marketing objectives, Crisis management,
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