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Healthcare Glossary
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Marketing acronyms
Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a 'young upwardly-mobile professional'. Alternatively many acronyms are applied to terms used within the marketing industry, such as:
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
Customer relationship management (CRM)
Related terms
Marketing myopia, Balanced Scorecard, Research proposal, One-on-one interview, Maturation, Corporate strategy, Forecasting, Gross Domestic Product (GDP), Unplanned cannibalisation, Latent demand, In-Company training, Decline Stage, Strategic business unit (SBU), Deduping, Data collection,
COVID-19 Updates and Daily News
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PMHub
Market Access Transformation
Founded in 201, Market Access Transformation (MAT) specializes in developing agile technology platforms that enable the healthcare community to exchange...
