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Healthcare Glossary
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Marketing acronyms
Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a 'young upwardly-mobile professional'. Alternatively many acronyms are applied to terms used within the marketing industry, such as:
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
Customer relationship management (CRM)
Related terms
Variable, Market share, Forecasting, In-Company training, Global marketing, Territory management, Maturation, Greying, leisured, affluent, middle-aged (GLAM), Peer to peer (P2P) marketing, Research and development (R&D), Majority fallacy, Focused Advertising Sampling Technique (FAST) Marketing, Disease awareness marketing, Buzz, Coverage,
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