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Healthcare Glossary
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Marketing acronyms
Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a 'young upwardly-mobile professional'. Alternatively many acronyms are applied to terms used within the marketing industry, such as:
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
Customer relationship management (CRM)
Related terms
Viral marketing, Balanced Scorecard, Territory management, Field marketing, Internal analysis, Key opinion leader (KOL), Collateral PR, DRIP Framework, Depth interview, Life cycle (product), Data sheet, Click tracking, Adaptive scripting, Variable, Marketing intelligence,
COVID-19 Updates and Daily News
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