Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Marketing advantage

Having an edge over competitors in the market place by having a superior product, as well as promoting it and distributing it more effectively. Gaining a competitive edge may be a result of correctly recognising customer needs and wants and by creating products which offer superior gratification. It may also be a consequence of better product positioning, promotion and allocation.

See also:
Market leader
Market positioning
Market challenger

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
Spirit, an OPEN Health Company

We find the soul in the science, the humanity in the data, harnessing the power of creativity to deliver medical...