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Healthcare Glossary
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Marketing audit
An objective review of an organisation's marketing structure to evaluate its strengths and weaknesses and plan for better results.
Conducting a marketing audit allows a business the opportunity to examine and review their entire marketing activity, facilitating assess to the company's performance in addition to providing the basis for calculating plausible future development.
See also:
Business plan
Risk analysis
Market growth rate
Related terms
Guerrilla marketing, Search engine marketing (SEM), Press release, Channel strategy, Direct marketing, Ad rotation, Infiltration marketing, Institute of Practitioners in Advertising (IPA), Territory management, Peer to peer (P2P) marketing, Latent demand, Coverage, Database marketing, Spam, Maintenance strategy,
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Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...
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