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Healthcare Glossary
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Marketing audit
An objective review of an organisation's marketing structure to evaluate its strengths and weaknesses and plan for better results.
Conducting a marketing audit allows a business the opportunity to examine and review their entire marketing activity, facilitating assess to the company's performance in addition to providing the basis for calculating plausible future development.
See also:
Business plan
Risk analysis
Market growth rate
Related terms
Subscriber list, One to one marketing (1:1 marketing) , Reciprocal links, Stakeholder, Social marketing, Strategic business unit (SBU), Market share, DRIP Framework, Channel marketing, Affiliate marketing, Customer service, Marketing myopia, i-Coach, Marketing decision support system (MDSS), List building,
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