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Healthcare Glossary
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Marketing audit
An objective review of an organisation's marketing structure to evaluate its strengths and weaknesses and plan for better results.
Conducting a marketing audit allows a business the opportunity to examine and review their entire marketing activity, facilitating assess to the company's performance in addition to providing the basis for calculating plausible future development.
See also:
Business plan
Risk analysis
Market growth rate
Related terms
Fax Preference Service (FPS), Channel strategy, List building, European Foundation for Quality Management (EFQM), Growth stage, In-Company training, Campaign plan, Export marketing, Balanced Scorecard, Peer to peer (P2P) marketing, McKinsey Seven S's of Management (or 7-S Model), Full-service agency, Market attractiveness, Customer relationship management (CRM), National Change of Address (NCOA),
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