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Healthcare Glossary
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Marketing audit
An objective review of an organisation's marketing structure to evaluate its strengths and weaknesses and plan for better results.
Conducting a marketing audit allows a business the opportunity to examine and review their entire marketing activity, facilitating assess to the company's performance in addition to providing the basis for calculating plausible future development.
See also:
Business plan
Risk analysis
Market growth rate
Related terms
Industrial marketing, National Change of Address (NCOA), Electronic point of sale (EPOS) system, Grey marketing (also called parallel importing), Market segmentation, List building, In-Company training, Fax Preference Service (FPS), Opportunities to hear (OTH), Blanket coverage, Gross Domestic Product (GDP), Market leader, Brand, Channels, Relative advantage,
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