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Healthcare Glossary
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Marketing communications
The targeted strategy of directing messages towards intended customers through one or more forms of media. Whist avenues and channels of communication are expanding, marketers are careful to ensure that the message they want delivered to prospective buyers, is consistent and homogeneous.
Marketing communications is regarded as one aspect of the Marketing Mix and the Four Ps.
See also:
Marketing Mix
Four Ps
Related terms
Hard sell, Territory, Inducements, Marketing audit, Ladder of loyalty, Campaign, Trial stage, Blanket coverage, Social audit, Marketing concept, Channel strategy, Social media, Narrowcasting, Cost per thousand (CPM), Four Ps,
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