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Healthcare Glossary
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Marketing consultant
Marketing specialists that can be hired by companies to advise and offer solutions on marketing issues the company wishes to improve on.
A marketing consultant works alongside businesses to establish and develop marketing strategies. These strategies focus on the core objective of the business, what services they provide or what products they sell? A consultant may assist in developing a concise marketing plan and identify the necessary marketing mix. They may continue to develop this plan and even execute the marketing strategy. A Marketing Consultant may stay with a business hereafter and monitor results, to assure that the business gets optimal results from their combined marketing efforts.
See also:
Marketing strategy
Marketing planning
Marketing mix
Marketing decision support system (MDSS)
Related terms
Cost per thousand (CPM), Customer focus, Balanced Scorecard, Internal Customers, Customer relationship management (CRM), Behavioural targeting, Early majority, Affiliate marketing, Marketing communications, Direct response advertising (DRA), International marketing, Customer lifetime value (CLV), Customer service programme, Brand, Affinity marketing,
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