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Healthcare Glossary
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Marketing cost analysis
Examining the cost associated with each individual marketing activity to assess the profitability of each.
Marketing cost analysis is a strategy applied in marketing where the costs connected with selling, storing, advertising and distributing of products to particular buyers, are analysed in order to determine their profitability.
See also:
Distribution
Advertising
Marketing audit
Marketing research (MR)
Related terms
One to one marketing (1:1 marketing) , Market attractiveness, Telesales, Customised marketing mix, Quantitative objectives, Ambient media, Background, Decline Stage, Four Ps, Maturation, Peer to peer (P2P) marketing, Hard sell, Ladder of loyalty, Fast Moving Consumer Goods (FMCG), Coverage,
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